Our Story: Verios in Partnership with Pastel Group
Honesty, Integrity and Authenticity
Verios was founded with a simple belief: business communication should be straightforward, honest, and genuinely effective - not complicated by aggressive sales tactics or confusing technology.
In a market full of providers who prioritise contracts over customers, we set out to do things differently. We focus on understanding your business first, then recommending the right solutions - whether that’s modern VoIP systems, reliable fixed lines, flexible mobile plans, or fully integrated unified communications.
Our journey took a significant step forward when we formed a strategic partnership with Pastel Group.
Pastel Group, established in 2013 and headquartered in Newcastle-under-Lyme, has grown into one of the UK’s most respected independent telecoms and IT providers. With deep expertise across voice, connectivity, mobile, and IT infrastructure - and strong technical partnerships such as their Technical Alliance Partner status with Gamma - Pastel brings proven scale, industry-leading platforms, and outstanding technical support to the table.
By partnering with Pastel, Verios combines the personal, attentive service of a dedicated business partner with the strength and resources of a larger, well-established telecoms specialist. This means you get:
• Unbiased advice tailored to your specific needs
• Access to enterprise-grade technology and solutions
• Reliable, UK-based support
• Transparent pricing with no hidden fees
• A true long-term partnership, not a one-off transaction
Together, Verios and Pastel deliver intelligent communication systems that help UK businesses connect better, work more efficiently, and grow with confidence - all while staying true to our shared values of Honesty, Integrity, Authenticity, and Inclusivity.
We’re not here to sell you the biggest package.
We’re here to help you choose the right one.
Our Shared Values
We operate under the same principles that define both Verios and Pastel:
• Honesty - Open and transparent communication at every level.
• Integrity - Always putting the customer’s best interest first.
• Authenticity - Delivering genuine human support alongside advanced technology.
• Inclusivity - Creating an environment where great service comes naturally.
Why This Partnership Works for You
• Wider access to cutting-edge solutions (including Gamma-powered UCaaS platforms)
• Combined expertise in fixed line, mobile, VoIP, and IT
• Local, personal account management with national backing
• Strong focus on the 2027 PSTN switchover and future-proofing your telephony
Our Commitment
• Honesty: We maintain open and transparent communication with our customers and within our own team. No hidden terms, no misleading “rental” pitches that turn into long-term debt traps. Just clear, unbiased advice tailored to what your business actually needs.
• Integrity: We explicitly refuse to chase sales targets or big contracts at the customer’s expense. We prioritise solving your real problems over pushing oversized, overpriced deals. This means no inflated commitments or arrangements that leave businesses with crippling debt.
• Authenticity: In a fast-moving tech world full of hype, we believe genuine human connection still matters most. We deliver personal, caring service alongside modern tools, never faceless, commission-driven sales tactics.
These aren’t just marketing words; they are the foundational principles at the heart of Verios.
Working in partnership with Pastel Group, Verios combines this ethical, values-driven approach with Pastel’s proven reliability, infrastructure, and technical expertise. Together, we offer flexible, future-proof solutions, including Business VoIP, Unified Communications, multi-network mobile, IT, and connectivity, that are cost-effective, scalable, and designed to grow with your business rather than lock you in.
At Verios, we’re here to help you choose the right solutions for your needs, not the biggest contract. If you’re looking for honest guidance and technology that truly serves your business, we’d love to talk.
Ready to future-proof your business communications?
